Is your online store generating the sales it should? Are you investing time and money in marketing, yet remaining stuck in the same place?
You’re not alone.
Most ecommerce companies—particularly small teams and solo founders—are plagued by digital plateaus. The good news? A well-planned marketing audit can reveal precisely what’s sabotaging your store.
Let’s take you through the 5-step marketing audit designed specifically for struggling small businesses to drive digital growth for underperforming businesses—without the need to hire a full-time team.
Why You Need a Marketing Audit
A marketing audit isn’t a metric check—it’s a way of discovering why your business isn’t growing.
With the appropriate consulting services for startups and brands, you’ll discover:
- Missed conversion opportunities
- Traffic not converting into revenue
- SEO problems capsizing organic reach
- Bogus performing paid campaigns
- Gaps in your sales funnel
Irrespective of whether you’re on Shopify, WooCommerce, Amazon, or any ecommerce site, a marketing audit will provide you with actionable steps to spend wiser, grow quicker.
Step 1: Website Performance Audit + Speed Checkup
The initial step is knowing how your website performs for users and search engines.
What’s included?
- Full Website Performance Audit
- Website Checkup and Speed Review
- SEO Technical Analysis to detect crawl errors, index issues, and load problems
Why it matters:
Speed, structure, and mobile experience directly impact bounce rates and sales.
Step 2: SEO Health Check for Your Website
Your customers can’t buy what they can’t find.
What’s included?
- On-page SEO review (title tags, descriptions, headings)
- Keyword strategy check
- SEO Analytics Review Services to evaluate rankings and traffic
Why it matters:
Without a strong organic strategy, you’re over-relying on ads.
Step 3: Paid Marketing Campaign Performance Audit
Are your ads wasting money or bringing in profit?
What’s included?
- Audit of Google Ads, Meta Ads, etc.
- Targeting & audience analysis
- Validation of conversion tracking
- Breakdown of return-on-ad-spend (ROAS)
Why it matters:
This phase finds digital marketing holes and allows you to fine-tune budget based on actual ROI.
Step 4: Customer Journey and Sales Funnel Review
You might be receiving traffic, but your sales funnel could be leaking leads.
What we examine:
- Homepage flow
- Product page clarity
- Checkout friction
- Email follow-ups and retargeting
Why it matters:
A smoother customer experience = increased conversion rates. A single small adjustment could double your sales.
Step 5: Competitor Analysis and Market Comparison
You’re not selling in a vacuum. Know where you stand.
What’s included?
- Pricing, positioning, and offer comparison
- Keyword overlaps and content gaps
- Store structure and category comparison
Why it matters:
Knowing what your competitors do better (and what they don’t) enables you to differentiate yourself—quickly.
Bonus Services to Help You Get Back on Track
Stepping beyond the 5 steps, a complete digital performance review service could also involve:
- Ecommerce website optimization services
- Amazon platform product listing audit
- Small business marketing strategy evaluation
- Ecommerce issue identification and resolution
- Product or Service Launch Planning
- Software Setup and Structure Review
These items do more than repair—they future-proof your growth.
Who Is This For?
- ✅ Solo founders
- ✅ One-man ecommerce stores
- ✅ Lean teams with no in-house marketing
- ✅ Brands struggling to scale
If you’re wondering “I need small business ecommerce help” or “I want to grow my startup intelligently,” then this 5-step audit is designed for you.
Last Thoughts: Don’t Waste Another Month Guessing What’s Wrong
You don’t have to do it all by yourself.
With the right advisor, you’ll:
- Find the growth blockers in your business
- Fix the issues that are holding you back
- Create a smarter strategy on a smaller budget
- Get results that actually grow your store
Start with a Free Website Review Service today—because every ecommerce store deserves clarity.
Need help fast?
We offer analytics-driven marketing consultancy and full website audit and performance review services tailored to solo founders and small teams.
One-man team? We’ve got your back.